The Perfect Customer : Mix and Match Book
Product Design
Client
Rural Entrepreneurship and Livelihood Foundation
Project Description
We created a mix and match customer profile book for REAL Foundation to help aspiring entrepreneurs create their target customer profiles and identify value propositions by formulating the XYZ hypothesis proposed by the famous innovator-thinker Alberto Savoia.
The main components of the XYZ hypothesis is in nailing down on the target audience for one's business proposal and to brainstorm actions taken by target audience with regards to the business idea.
This book lets the entrepreneurs mix and match personality traits ranging from age, gender, psychographics, education, economic status, values and needs to arrive at different combinations and profiles of target customers. This book also lets entrepreneurs flip through action statement strips, matching them with personality traits of target customers.
